Uber Technologies

Uber Crew


Street Level Strategy was tapped to design and manage an internal engagement program intended to create channels for drivers and delivery people on the Uber platform to help improve the app, design new products and have a stronger voice in addressing operational issues.


As part of our work, we facilitate action-oriented working group sessions between Uber executives and drivers, and delivery people. These meetings allow the team to receive direct feedback from drivers and delivery people on products, application use, legislation and regulatory changes, and countless other topics that we utilize. Central components of our work include facilitation of all meetings, content preparation, handling all logistics, preparation of drivers and delivery people to ensure they have the information needed to make meaningful contributions, facilitation of “office hours” among drivers and delivery people to collect unfiltered feedback from other drivers on the app, and working with Uber to ensure that action is taken on issues raised by drivers and delivery people.


What began as a small scale pilot program is now scaled nationally and recently expanded into Canada. As a national program, Uber Crew features an extremely diverse group of participants in terms of gender, age, race, ethnicity, socio-economic status, and more. SLS’s expertise in working with people across the spectrum and empowering them to participate has been critical to the success of the program. To date, SLS has facilitated hundreds of sessions with earners, helped shepherd new products, and worked with scores of drivers across North America.